0Professor Who Coined Term 'Net Neutrality' Thinks It's Time To Break Up Facebook (theverge.com) null/SLASHDOT/0102640274 70 i Thursday September 06, 2018 @11:30PM (BeauHD) i from the easier-said-than-done dept. i i pgmrdlm shares a report from The Verge: Best known for coining i the phrase "net neutrality" and his book The Master Switch: i The Rise and Fall of Information Empires, Wu has a new book i coming out in November called The Curse of Bigness: Antitrust i in the New Gilded Age. In it, he argues compellingly for a i return to aggressive antitrust enforcement in the style of i Teddy Roosevelt, saying that Google, Facebook, Amazon, and i other huge tech companies are a threat to democracy as they i get bigger and bigger. "We live in America, which has a strong i and proud tradition of breaking up companies that are too big i for inefficient reasons," Wu told me on this week's Vergecast. i "We need to reverse this idea that it's not an American i tradition. We've broken up dozens of companies." "I think if i you took a hard look at the acquisition of WhatsApp and i Instagram, the argument that the effects of those acquisitions i have been anticompetitive would be easy to prove for a number i of reasons," says Wu. And breaking up the company wouldn't be i hard, he says. "What would be the harm? You'll have three i competitors. It's not 'Oh my god, if you get rid of WhatsApp i and Instagram, well then the whole world's going to fall i apart.' It would be like 'Okay, now you have some companies i actually trying to offer you an alternative to Facebook.'" i Breaking up Facebook (and other huge tech companies like i Google and Amazon) could be simple under the current law, i suggests Wu. But it could also lead to a major rethinking of i how antitrust law should work in a world where the giant i platform companies give their products away for free, and the i ability for the government to restrict corporate power seems i to be diminishing by the day. And it demands that we all think i seriously about the conditions that create innovation. "I i think everyone's steering way away from the monopolies, and I i think it's hurting innovation in the tech sector," says Wu. i